There are two aspects to Search Engine Optimisation (Search engine optimization or SEO) The first aspect is usually called “On Page SEO”, and refers to the pages inside your companies web site. This relates to various things such as the content on the page, your keywords, title tags etc. The other aspect is called “Off Page SEO” and strangely enough !!! this relates to other aspects of search engine optimisation not directly on your website but methods that for example create appropriate back links using suitable anchor text pointing back to your website and this can be done in a number of different ways. These back links act as a “vote” for your website in the eyes of Google and are one of the things they take into account when ranking your web pages.